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Customer Experience and Design Strategy with Sasheen

I help six and seven figure businesses streamline, refresh, and transform their customer experience team strategy, operations and systems. Sign up to receive tips and insights on how a Customer Experience Strategy and System can work for you. Look out for new messages and insights on Fridays.

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Featured Post

🎧 Customer-Centric Basics: Understanding Service, Success, and CX

Hi Reader Let’s talk about three customer-focused strategies that often get mistaken for the other: Customer Service, Customer Success, and Customer Experience (CX). I see projects and job postings that mention these titles often but the responsibilities and roles are mixed up or misrepresented. They might sound similar, but each sector plays a specific and unique role in creating happy customers and smooth experiences. One’s business model and product/service will typically determine which...

6 days ago • 2 min read
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Hi Reader In day to day business, crises can happen of all kinds, especially with your customers — but how you handle them makes all the difference. Whether it’s a system outage, a delay in product delivery or service, sales miscommunications or negative feedback going viral, effective crisis management is key to maintaining customer relationships and trust. Consider the below simple strategies for Handling Customer Service Crises: Act Quickly and Honestly. Train your team when to alert...

13 days ago • 1 min read

Hi Reader If you’ve been putting customer or client care on the back burner, this is your friendly reminder to refocus. Building strong customer relationships isn’t just a nice extra—it’s essential for long-term success and returning clients. Here’s why prioritizing your customers can transform your business: Trust Builds Loyalty Trust is the foundation of lasting customer relationships. When customers feel confident in your transparency, consistent service, and genuine care, they’re more...

about 1 month ago • 1 min read

Hi Reader I’m Sasheen, founder of SJM Customer Service Consulting Inc., and I’m excited to share this first newsletter with you. I started this business 10 years ago because I’ve seen firsthand how powerful great customer experiences can be—not just for customers, but for business owners and creators like you. Here’s the thing: customer experience isn’t just one piece of your business puzzle. It’s the glue that holds everything together. When your customers feel valued and understood, it...

about 1 month ago • 1 min read